Look past the first runway image

The story

Begin by looking at several outfits from the same collection in sequence. A single image can be compelling, but repetition helps reveal what the designer is exploring.

Notice recurring shapes, colours and proportions. Does a shoulder line return? Does the length change while the volume stays similar? These observations are more specific than deciding immediately whether a collection is wearable.

Then look at accessories and styling. They may reinforce the clothing or introduce a deliberate contrast. Ask which details belong to the garment and which come from how the complete look has been assembled.

Read the designer’s or fashion house’s published notes when available, and distinguish those stated intentions from your own interpretation. Both can be interesting without being interchangeable.

Return to the first image after seeing the rest. You may notice something you missed. This is a way to look more closely, not a review of a named collection or a claim about its commercial success.

OUR WRITERSAndrea Hills

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